David Perkins

Dealer Principal

719-249-2040

email@perkinsmotors.com

David Perkins is the Dealer Principal of Perkins Motors and the fourth generation of his family to lead the dealership, which has served Colorado Springs since 1944. He joined the business full time in 2006.

David Perkins is the Dealer Principal of Perkins Motors in Colorado Springs and the fourth generation of the Perkins family to lead the dealership. The business was founded here in 1944 by his great-grandfather and has been family owned and operated ever since. He joined full time in 2006 after graduating from college, served as Operations Manager, and now oversees the direction and performance of the dealership.

What David can help you with

Complex or escalated concerns. If something has not been resolved, David would rather hear about it directly
How Perkins Motors approaches pricing and the purchase process
Business, commercial, and fleet vehicle needs
Dealership-level questions about Chrysler, Dodge, Fiat, Jeep, and Ram products and ownership
Feedback on the customer experience — what worked, what did not, and ideas for improving it

Areas of expertise

Vehicles and brands: Jeep (including Wrangler, Gladiator, and Grand Cherokee), Ram trucks and Ram Heavy Duty, Ram Cummins diesel, Wagoneer and Grand Wagoneer, Dodge performance vehicles, Chrysler vehicles, commercial vehicles, electric and plug-in hybrid vehicles, and pre-owned vehicles.

Buying and ownership: vehicle leasing, vehicle financing, trade-ins, factory ordering, business purchases, fleet vehicles, and towing and payload.

Also knowledgeable in: routine maintenance, Mopar parts and accessories, and warranty repairs.

Experience and training

David joined Perkins Motors full time in 2006 and has worked in the automotive industry for roughly twenty years. Public records show him serving as Operations Manager by 2011, and he later took on day-to-day management leadership before becoming Dealer Principal.

His work spans dealership strategy and operations, leadership development, customer experience, sales and pricing strategy, financial and compliance oversight, technology and vendor decisions, and community involvement. He also leads related initiatives including the commercial and fleet business, Pikes Peak Rental, and Aerie Camper Vans.

He names his strongest areas as dealership operations and leadership; transparent, market-based vehicle pricing and purchase-process design; Chrysler, Dodge, Fiat, Jeep and Ram retail strategy; customer experience and long-term dealership relationships; and commercial, fleet and specialty vehicle programs.

Education:

Indiana Wesleyan University, 2006 — Business Management and Administration

Questions David gets asked

Is Perkins Motors still locally and family owned?

“Yes. Perkins Motors was founded in Colorado Springs in 1944 and remains family owned and operated. I represent the fourth generation of the Perkins family to lead the dealership.”

Why has Perkins Motors moved toward market-based pricing?

“The goal is to make buying a vehicle easier and more transparent. We want customers to see a competitive market-based price up front, reduce unnecessary back-and-forth, and make the process more respectful of their time.”

Does Perkins Motors only sell Chrysler, Dodge, Jeep and Ram vehicles?

“We are a Chrysler, Dodge, Fiat, Jeep and Ram dealer. Our pre-owned inventory also includes vehicles from many different manufacturers, so customers can compare a much broader range of used vehicles in one place.”

Can Perkins Motors help with commercial, fleet or specialized vehicle needs?

“Yes. We work with commercial and fleet customers and have experience with trucks, work vehicles, ProMaster-based vehicles, and specialty-use programs. Our team can help identify the right configuration for the job rather than simply selling what happens to be on the lot.”

What should I do if I have feedback or a problem with my experience?

“Tell us. I would much rather hear about a concern and have the opportunity to address it than have a customer leave frustrated. Feedback, positive or negative, helps us improve, and accountability is part of being a locally owned dealership.”

Colorado Springs connection

Colorado Springs is home to both David’s family and the dealership. Perkins Motors has served the city since 1944, and he returned here after college in 2006 to join the family business. He serves on the board of Mayfield Counseling Centers. Through Perkins Motors he supports local organizations and events including the Pikes Peak International Hill Climb and Colorado Springs Sports Corp partnerships, the Pikes Peak or Bust Rodeo, and other Southern Colorado community initiatives.

Outside the dealership

On what makes a good experience: “A great automotive experience starts with listening to what the customer actually needs. It should be transparent, efficient, respectful of the customer’s time, and free of unnecessary pressure. The relationship should not end when the vehicle is delivered.” And on what he wishes more customers knew: “The best dealership relationship is a long-term one. Price matters, but so do clarity, follow-through, service after the sale, and having a local team that will still be here when you need help later.”